What if your favourite brands still used their original logo?

Branding now has to work harder than ever, with a dazzling array of applications for a brand’s face across print and digital. This means a clear and accessible logo or wordmark is vital, something that wasn’t necessarily the case when many of the world’s biggest brands started out.

So what would have happened if those brands were resistant to rebranding over the years? One designer decided to find out with a series of mockups designed to relay the importance of flexible, up-to-date brand design. With previous versions many of the world’s best logos included, it’s safe to say the corporate landscape could have looked extremely different. 

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