The controversial new BBC logo really isn’t that controversial


Logo redesigns are rarely cheap, and they’re not always guaranteed to look entirely different to their predecessor. As the saying goes, if a logo ain’t broke, don’t fix it (that’s a saying, right?) – and it seems that’s the brief the BBC was working with for its ‘new’ design.

Reports suggest that the broadcaster has splashed out thousands of pounds on an updated logo that looks virtually identically to the old one, consisting of three square blocks, each containing a letter spelling out BBC. Like all of the best logos, it’s an instantly recognisable design, but the latest refresh has appears to have ruffled some feathers.

BBC logo

Old (left) vs new (right) (Image credit: BBC logo)

The most obvious changes are the addition of extra space between the squares, while the typeface within them is now smaller and a touch more symmetrical. And that’s it. It’s hardly a rebrand on the scale of Burger King’s new look – in fact, it’s hardly a rebrand at all.





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