The Beats logo has a secret meaning (and won’t believe you missed it)

Ah, Beats. The Dr. Dre-founded headphone brand has faded from the spotlight somewhat thanks to Apple’s wildly ubiquitous AirPods range – but that’s not to say they aren’t still pretty popular. Also popular is the logo, which users to this day are only just spotting carries a clever visual Easter egg.

At first glance, it just looks like a rounded ‘b’ inside a circle, right? Look again. Like many of the best logos of all time, this one has more going on – and in this case, there’s a delightfully appropriate hidden image. 

Beats logo

The famous Beats logo (Image credit: Beats logo)

A TikTok video (below) has pointed out that the logo also resembles a side profile of somebody wearing headphones. And just in case it isn’t obvious, the video (by digital marketing agency Raising Sails) even adds an eye and smiling mouth to the face. It’s impossible to unsee after that.


Hidden logo meaning – I NEVER recognized this! 😂😱 ##fyp ##LetsFaceIt ##logo ##beatsbydre ##marketingdigital

♬ Stunnin’ (feat. Harm Franklin) – Curtis Waters

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