New Calendly logo brutally mocked for unfortunate resemblance

Look, rebrands ain’t cheap. Companies will often drop thousands (nay, millions) on a new logo – but no matter how flush a brand might be, there’s no guarantee that a new design will hit the bullseye. And speaking of flush, one thing you probably don’t want your new logo to resemble is a toilet.

Enter Calendly. The calendar and scheduling tool has revealed a new logo, which was allegedly designed to the tune of $1.5M. The only problem is that, as several Twitter users have pointed out, it looks rather like a bird’s eye view of a loo. Not ideal – the best logos of all time could never be described as bog-standard.

Calendly logo

The offending design (Image credit: Calendly )

Created by Pentagram, the new Calendly logo features a rounded hexagon inside a hollow letter ‘C’. The studio says the new logo was designed to be “engaging, expressive and versatile,” and to reflect the platform’s “intelligent design, improved workflows and incredible ease of use.”

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