IKEA scores with clever Ronaldo water bottle ad



IKEA’s got form when it comes to impromptu, creative marketing campaigns, and the Swedish furniture giant was quick off the whistle with this one. In a clever response to Cristiano Ronaldo’s stance on Coca-Cola (keep reading if you missed it), it posted an ad that renamed its  KORKEN reusable glass bottle after the footballer, noting that it’s designed “for water only.”

Taking leave from the furniture brand’s tradition of using Swedish names for its products, IKEA Canada revealed the CRISTIANO reusable water bottle on Instagram and Twitter with the comment “Drink water, sustainably @cristiano #Euro2020.” (see our guide to the best print ads of all time for more marketing inspiration).





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