Embarrassing Coca-Cola design fail bemuses the internet

One of the inevitability of Pride month is what’s (un)affectionately known as Corporate Pride – which, as the name suggests, involves all manner of brands paying lip service to the cause with rainbow logos and the like. One of the slightly more creative efforts this year came from Coca-Cola – but it appears to have backfired spectacularly.

The company’s new custom bottle creator lets users personalise a rainbow-coloured Coca-Cola bottle sticker by entering a word, name or phrase of their choice. But the list of banned phrases, as well as some that are allowed, has proven somewhat questionable. (Check out our best print ads for some bold advertising that actually works.)


Coca-Cola’s custom bottle creator (Image credit: Coca-Cola)

If the user attempts to create a bottle with one of Coca-Cola’s prohibited words or phrases, they’ll receive the message: “Oops! Looks like the name you requested is not an approved one. Names may not be approved if they’re potentially offensive to other people, trademarked, or celebrity names. We’ve worked hard to get this list right, but sometimes we mess up. If you think this is an error, please contact our Customer Care team. Otherwise, please try again, keep it fun and in the spirit of sharing!” 

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